Not a Good Sign

A local sign says, “LOOK for kids and seniors.” To me, it fails on several fronts.

First: At a glance, all a driver can read is “LOOK.” Deciphering the smaller, fainter font calls for taking your eyes—and concentration—off the road for several seconds.

Second: It uses that word “seniors,” which, research shows, associates being older with being frail and incompetent.

Third: Grouping older adults with children suggests … what? We’re all dashing into the street to chase an errant Frisbee?

And finally: Shouldn’t drivers watch for everyone? Dog walkers? Cyclists?

How about this: LOOK FOR PEOPLE AND PETS

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